fbpx

3, 4, or 5 Stars…What Does That Really Mean?

How are we defining reputations these days?   I ask myself this more and more. Each time I buy something online or look for a new restaurant, I am plunged into the world of online reviews. I am now spending the next 15 to 30 mins or more sorting through reviews on Amazon, Yelp, Airbnb, etc. lost in endless sea of stars and comments. I would say that the five-star review system has become the most valued currency of the sharing economy and eCommerce as a whole. You simply can’t survive as a business or consumer without it. This is Read more…

Ever wondered about that glowing five-star Amazon review? You should, FAKE REVIEW FACTORIES are on the rise!

Have you ever wondered if that glowing five-star review was too good to be true? You are not alone! Fake review factories exist and are infiltrating our shopping experiences. How do they work? A fake review factory is hired by a seller to boost one of their product’s ratings. The factories recruit individuals (you and me) through social media to purchase items from Amazon. Once the buyer leaves a stellar five-star review they are refunded in full. This activity goes undetected by Amazon.  In fact, this fake review would be displayed as “verified” by Amazon. The buyer is a real person purchasing Read more…